Curse of the Spider King’s viral marketing
Thursday, November 19th, 2009The Tribe contest is limited in duration, lasting between the end of October and January 1. At that time, the authors will evaluate contestants and select winners. The top winners will get a book-signing visit from one of the authors, complete with sword fighting and freebies. There are other prizes too, like swords and Amazon gift certificates.
This system is obviously working; the “Underground” bulletin board on the book’s website is full of references to it.
My hat’s off to some marketing geniuses!
